So, the announement of the Google Marketplace was a pretty big deal, wouldn’t you say?

The excitement revolving around the new development goes to show how ready and willing most of us are to pack up and move to the cloud, and the Google brand is obviously going to play a major part in getting us there. 

With new versions of Telligent’s (news, site) Community and Enterprise Collaboration solutions out the door last February, the only thing left to know was when would we see an updated version of their analytics. While we still don’t have a firm date in hand, we do have a look at some of the new capabilities coming in it.

In what looks like an attempt to make RSS more fun, Google has released a little tool called Google Reader Play. The Google Reader alternative allows users to browse headlines one at a time in an image-heavy environment, rather than wade through streams of text. 

If you followed the advice from the first two articles in this series (How to build a short list and Developing scenarios), you should have a good idea of what you are looking for and with what products you might find some content management system bliss. This next article provides guidance on how you can start evaluating actual products against your defined requirements.

It’s fair to say that you can gauge the importance of a problem by those that attempt to solve it. The Manhattan project had Einstein. Newspapers have Google.

To be fair, we’ve been tackling this problem for some time now and many qualified technicians have tried to figure it out. But newspapers, both print and online, are too complex for any one solution.

Recently, Google’s Chief Economist, Hal Varian, weighed in on the topic during a Federal Trade commission (FTC) meeting. (FWIW: The FTC was looking for answers.)

This week, Facebook takes more SMBs into more advertising markets in more cities, while HyperOffice finally releases its “no geek required” suite of collaboration tools for business users.

And it eventually will fly away. In less than a week, to be exact. Worry not, we have a discount code for our readers to make it even more fun and affordable. J. Boye Philadelphia 2010 is one of the content management events you don’t want to miss.

The registration for Gilbane San Francisco Conference is in full swing. For those of you coming out to the event, don’t miss the keynote sessions presented by visionaries Jeremiah Owyang and Dan Rasmus.

Among the 7 Ways to Blog Using Your Mobile Phone, which we wrote back in 2009, a few of them included emailing your posts directly to your blog. But what if everything you wrote, posted and created came only from your email? Well, then you’d have Posterous.

Web CMS outfit Clickability (news, site) adds an integrated development environment to allow customization and flexibility for its on-demand CMS product.

 March 8 turned out to be Simon Phipps’ last day at Sun (news, site) / Oracle (news, site). What does that mean for his pet projects, and Oracle’s plans for Sun’s open source properties?

The growing importance of Enterprise 2.0 tools and processes to a broader range of businesses is reflected in this year’s Enterprise 2.0 UBM TechWeb conference. This year’s action zooms in on the use of social computing, collaborative tools and Web 2.0 technologies, and how they are creating business value.

FuzeBox kicked out a new Twitter-based application for rich media, publishing content, promoting offers, and creating conversational threads. Basically, it’s like Twitter plus FriendFeed, wrapped up in a neat little package for marketers.

Inmagic has come out with a new version of Presto, a social knowledge network solution, that integrates tightly with SharePoint. Just another way to share all the information stored in one of the most popular collaboration platforms.

Google set off an enterprise-tastic bomb last night when they announced the opening of Google Marketplace, an online store for business apps. Now, we can’t help but wonder, is Microsoft an impending casualty?  

Social media moves so fast, it’s hard to keep up. Here are the week’s top stories in scan-friendly format:

• Is Either Gender More Social Online?
• Facebook Shows Strong Presence In Asia/Middle East
• Google Launches an App Store for Google Apps
• General Public Believes in Wide-Reaching and Open Internet

Marketing Resource Management (MRM) is one of the areas — in addition to WCM and ECM — where Gartner (news, site) exercises its magic by the quadrant. In one of its recent 2010 reports, the analyst firm highlighted several Web CMS vendors as players in the niche quadrant for MRM.

Oracle acquired Stellent’s content management system in a US$ 440 million deal that closed in December of 2006. Since then Oracle has integrated the Stellent assets into the Oracle Fusion Middleware line of products. Here’s a look at what is now known as Oracle Universal Content Management (UCM).

Enterprise search is a boom area and Bitrix (news, site) offers its new solution for finding data spread throughout an enterprise’s online assets.

The W3C (news, site) has been busy. They’ve released seven documents related to HTML, one of which is of interest to anyone working with HTML and another to anyone involved with the semantic web.